Now that November is here, and someone at your office is thinking about the company holiday card, remember to think about your brand as well. I’ve noticed that when holiday greetings start rolling in the door in December, it is amazing how many marketing-savvy companies will forget all about brand because they like elves or snowflakes or it was easier to run out and buy a generic card in a foil-lined envelope.
The holiday season offers a real opportunity to connect with your customers and AND reinforce your brand.
A few things to keep in mind:
- A simple card that is designed around your look is more effective – and usually less expensive – than an off-the-shelf winter scene.
- If you are going for a clever e-card make sure the production values are flawless unless one of your brand attributes is “cheesy”.
- Customers and contacts always appreciate a donation to a good cause. Especially if it is related to your business. For example, a company working on a cure for Alzheimer’s might make a donation to a related foundation. Or a company involved in construction might donate to a homeless shelter.
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