When we first created a visual brand for Effies, almost four years ago, the story began with one product — Effie’s Oatcakes. The identity and design approach set the tone for a company that is dedicated to creating flavorful and unique products with homemade taste.
Now Effie’s has three biscuit varieties and a new line of rustic crackers made with semolina and olive oil. We worked with them to leverage the brand recognition of the biscuit line into packaging for crackers in three flavors— with corresponding colors and illustration style. The bags are resealable and really pop off the shelf.
Link to this project Link to Effie’s website
